Aegis-RSI about Home Insurance

A newly released national survey of mothers identified that keeping their homes clean was the best means of protecting their families from the germs that cause colds and flu. Likewise, there is certainly a general recognition that toys can be a important source of germs. The Alliance for Consumer Education’s (ACE) nationwide Germ Study examined mothers’ overall awareness of how germs that cause colds and flu are spread. It then assessed their views as to the most efficient means of preventing and / or containing colds and flu. This really is the second such survey conducted by ACE; the initial was completed in 2005. Even though numerous of the overall findings in the two surveys were similar, there were some stark differences.

For example, within the 2007 survey 32% of respondents felt that keeping their house clean was essentially the most powerful means of protecting against colds and flu. This was the Number One response. In 2005, only 23% of respondents felt residence cleaning was the best means of protection against colds and flu. At exactly the same time, 56% of the 2007 respondents said they clean the surface of their children’s toys on a weekly basis. In contrast, only 44% of 2005 respondents cleaned their children’s toys so regularly.

“The ACE 2007 Germs survey clearly illustrates that mothers understand the threat of exposure to those germs that can trigger colds and flu and are taking steps to minimize that threat and protect their families,” stated Joseph M. Healy, Chairman of the Board, Alliance for Consumer Education. “One of the simplest, most powerful things that individuals can do to minimize the risks from germs is to frequently wash their hands and clean their homes and places of function on a regular basis. It’s gratifying to see that the percentage of moms who recognize the importance of home cleaning continues to rise. At the same time, still far more consumer education needs to be done to continue raising overall awareness of the importance of home cleaning.”

Other findings from the 2007 Germ Study include the reality that 92% of mothers gave themselves either an “A” or “B” with regard to teaching germ control. At the same time, 42% of mothers believe that their youngsters will get sick no matter what they do, up from 30% in 2005. When their young children do get sick, 62% of mothers gave their kids some sort of residence remedy, such as chicken soup, up from 44% in 2005.

The Alliance for Consumer Education (ACE) is really a foundation dedicated to advancing community well being and well-being. ACE brings together a broad base of organizations to work together for the consumer. All ACE programs fall within two categories, Public Well being and Product Stewardship. Starting in 2007, ACE is going to be conducting its Germ Study on an annual basis. “We think it’s essential to track how primary care givers, primarily mothers, view the risk of colds and flu along with the steps they are able to take to minimize those risks,” continued Healy. “Based on this data, we can modify our education programs accordingly.” To learn much more about ACE’s illness prevention programs, please visit http://www.stopgerms.org.

Because 2005, there has been a substantial increase within the proportion of young mothers (ages 18 to 34) who say that the mother is the one who stays at home with a sick child (85% vs. 70% in 2005). Likewise, substantially far more mothers who’re married or living together say exactly the same (84% vs. 72% in 2005). In reality, less than 1 in ten fathers remain residence with sick kids.

Each the 2007 and 2005 Germ Studies were conducted for ACE by International Communications Study (ICR), 1 of the nation’s top ranked full-service market analysis companies. The studies were conducted in ICR’s EXCEL Omnibus, a national, twice-weekly telephone omnibus service designed to meet the standards of quality associated with custom research studies. EXCEL utilizes a fully-replicated, stratified, single-stage random-digit-dialing (RDD) sample of telephone households. Sample telephone numbers are computer- generated and loaded into on-line sample files accessed directly by the CRT system. Respondents answering questions for this survey were women between the ages of 18 and 49 with children under age 18 living within the household. Between October 18th and 29th, 2007, a total of 289 women ages 18 to 49 with young children under age 18 living within the household responded. In 2005, 257 women were interviewed between November 30th and December 6th, 2005.

The Alliance for Consumer Education (ACE) can be a Washington, D.C. based nonprofit foundation dedicated to advancing community wellness and well-being wherever household and commercial products are used. For much more details on ACE, visit http://www.Consumered.org

The Alliance for Consumer Education
http://www.Consumered.org